Last week I shared some sobering stats from the NAR 2010 report that show just how much improvement is still needed for many real estate agents to realize higher referral and client retention rates. This week let's focus on the positive and even pat yourself on the back a little...
From pg. 6 of the NAR 2010 Profile of Home Buyers and Sellers:
Real estate agents were viewed as a very useful information source by 81 percent of buyers who used an agent while searching for a home.
Eighty-eight percent of sellers were assisted by a real estate agent when selling their home
Recent sellers typically sold their homes for 96 percent of the listing price
The share of home sellers who sold their home without the assistance of a real estate agent was 9 percent. Half of them knew the buyer prior to home purchase.
So, all in all, buyers and sellers have positive experiences working with agents like YOU. Congrats!
I wish the same could be said of the financing experience... Here's what the same report (same page) said about financing the home purchase:
Ninety-one percent of home buyers financed their recent home
More than one-quarter of first-time buyers reported their mortgage application and approval process was somewhat more difficult than they expected and 14 percent reported it was much more difficuly than expected.
Granted, the negative bullet point I pulled out of the report is from first-time homebuyers - the least experienced of all buyers. However, regardless there's obviously room for improvement in the financing process. Perception is reality!
On that note, let me reiterate my value proposition and what I deliver for you and your clients.
First, there really are many advantages to doing business with me, including the simple fact that I get the job done right, exactly as promised, and on time. In fact, if I don't close your transaction on time, I pay for it (literally!) with a $100 gift certificate to your client to the store of their choice. Plus, if you're not satisfied with my service I'll also donate $150 to the charity of your choice. I put my money where my mouth is...
Second, my Realtor Communication System keeps you and the listing agent in the loop with faxes and emails for every important step of the way throughout the loan process (i.e. when the appraisal is ordered and received, loan approval, docs to title, etc.)
Third, I offer nearly all available mortgage products, plus some unique ones, too: Conventional, Homepath/Homesteps, FHA, 203(k) renovation, VA, RD, IHFA (Conventional and RD only), construction loans, one-time close construction-perm, asset-based financing (for those with great credit and lots of liquid savings but not enough verifiable income).
Fourth, when you close through Summit your transaction will always table-fund (same-day signing and fundings/recordings nearly every time!)
I appreciate the referrals, from those of you who've referred and worked with me. Thank you. For those of you still on the fence, try me out on your next transaction. You'll be glad you did!
Your Partner in Greater Success,
Bill Zimmerman
www.ForIdahoRealtors.com
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