Here are some pearls of wisdom from Jack Nadel, author of How To Succeed in Business Without Lying, Cheating, or Stealing.
- If half of what you do is successful, you are batting .500 --- a great average in any league. Never expect perfection or a 100% hit rate.
- Keep it Simple ---whether it is your approach to the marketplace, an explanation to an assistant or client, or a marketing piece, simplicity is the key.
- If you can't explain it in 60 seconds, you probably can't sell it ---you have one minute to get your prospect's attention, especially over the phone. Think as if you were sending a telegram, not a letter. Cut to the chase and make every word count.
- If your premise is wrong, everything that follows is wrong ---one application of this idea is information gathering and the need for excellent listening skills. You must absolutely be on the same wavelength as your clients.
- Marketing is the combination of advertising, public relations, and sales ---Realtors must be skilled in every detail of the marketing mix. The path to success is like a cake with many important ingredients.
I hope you enjoy these tidbits from a savvy entrepreneur. As always, I look forward to your calls and referrals. Have a great week!
Your Partner in Greater Success,
Bill Zimmerman
www.ForIdahoRealtors.com
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