If you live in a neighborhood like I do you probably had more visitors at your front door this week than you have over many months' time. At my house we greeted a LOT of little trick-or-treaters (and some not-so-little that probably should have stayed home!) in a variety of costumes. It was fun to see some of the kids we know from the area all dressed up - a lot of cute little kids! We recognized most of them, with the exception of those wearing masks. Without noticing their parents waiting out on the sidewalk it was pretty tough to figure out who they really were sometimes.
Just like kids in masks on Halloween, how recognizeable are you to our clients and referral sources on a daily basis? Do you tend to hide behind a mask of disconnect? Are you overly uptight, professional and impersonal? (a personal weakness of mine sometimes...)
Remember who you're dealing with everyday; people who want to connect with a real person. This is not as easy as it sounds some days, but it's what makes work FUN!
Be real. Be vulnerable. Apologize often. Share personal stories and experiences. Let people get to know you and your work will become more enjoyable, satisfying, and rewarding - personally and financially.
So, let's start with today. Make today a fun day of connecting on a personal level with thirteen people. Make at least ten phone calls and/or three face-to-face visits with past clients and potential referral sources. You can do it and enjoy it! Do this daily and your business will grow, guaranteed!
Your Partner in Greater Success,
Bill Zimmerman
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