What a great weekend! I don't know about you, but I'm really enjoying being outside. My fourth oldest child, Heaton (7), is playing coach-pitch baseball for the first time and had a game Saturday afternoon. Even though it was a little chilly, it was still great to be outside watching my son play (and learn) baseball. I hope you're taking the time to be with your family, too - especially outside. Time flies away - live in the present.
For the next eight weeks I'm going to be covering Dan Kennedy's "8 Universal Business Principles." These apply to real estate as much, or more, than other fields. I work at mastery of these principles every day in my mortgage business and challenge you to make them a top priority of mastery in your real estate business, too. This week I'll give you the list. Then, beginning next week, we'll examine each one in specific detail, giving you ideas on how you can implement them into your real estate business.
So, here we go:
8 Universal Business Principles
Number 1 – Prospects Do NOT Want To Be Sold.
Number 2 – The ONLY Vote That Counts is the Customer’s.
Number 3 – Prospects Need A Compelling Reason to Do
Business With You.
Number 4 – If You Try to Be All Things to All People, You Dilute Your Effectiveness.
Number 5 – You Must Make it EASY and Fun for Prospects to Do Business With You.
Number 6 – The ONLY Way to Transform Your JOB Into a BUSINESS is to Work ON Your Business Rather Than IN it.
Number 7 – The ONLY Way to Avoid Trading Your Time For Money is to Understand and Use the Concept of Leverage.
Number 8 – Without a System, You Will Reinvent the Wheel Every Time.
Your Partner in Greater Success,
Bill Zimmerman
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