Well, it's that time of year again - another new school year. For those of you with children in school I wish them the very best and hope they enjoy learning all they can this year!
Today we'll wrap up with the last of the "8 Universal Business Principles" as outlined by Dan Kennedy specifically for Pinnacle Club members (remember, he co-founded the Pinnacle Club nationally). I hope you've found them to be thought provoking and helpful to your real estate business.
Number 8 - Without a System, You Will Reinvent the Wheel Every Time
“Effective Systems Will Save You Time, Energy, Money and Help You Achieve Consistent and Predictable Results”
A system is a regular, orderly way of doing something. Most importantly, a system is a plan for the way something should be done – a plan that has been conceived incorporating (but outside) the normal, day-to-day activities that consume most agents. A system is duplicatable. If your business is not duplicatable, you really don’t have a business, you have a job.
Take a franchised fast food restaurant for an example. Everyday, with predictable and measurable results, a system is executed. In fact, what sets the average from the above average is a system and the execution of that system. So how do you create a system? Well, you don’t have to. There are many consultants in the real estate industry that market their systems. That’s one way. Hire them and use theirs. Or you could work with me and I can help you develop them. No matter what, if you are currently operating without systems in place that incorporates all 8 of the Universal Business Principles we have discussed over the past 9 weeks, you are on a spinning wheel going no where fast.
Ask yourself these questions:
Do you have a system for attracting prospects everyday?
Do you have a system for converting them to appointments?
Do you have a system to convert the appointments to clients?
Do you have a system that provides clients with superior service?
Do you have a system that turns them into lifetime clients?
Having all these systems operating together will create a predictable, consistent and highly successful business for you. If you are missing any or even all of these systems, I can help you put together an action plan for developing them in your business.
I have thoroughly enjoyed sharing these principles and strategies with you. I look forward to hearing from you on how they have opened your eyes and mind and even a few AHH HA’s! that hit you.
Your membership in The Pinnacle Club® will help you internalize these principles as well as help you become a craftsman at applying them in your real estate business.
Your Partner In Greater Success,
Bill Zimmerman
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