We're almost to the last of Dan Kennedy's "8 Universal Business Principles" I've been sharing with you over the past two months. I hope you've found them profitable and interesting. An important part of being successful with your own business is to be consistent in applying new systems, ideas and attitudes as necessary to remain relevant to your past and prospective customers. I hope these tips add to your success!
Now on to today's tip:
Number 7 – The ONLY Way to Avoid Trading Your Time For Money is to Understand and Use the Powerful
Concept of Leverage
“Leverage is the Power to Maximize Your Results With the Least Amount of Time, Energy, Money and Risk”
Most of you give your business everything you’ve got. Working 10, 12, or 16 hour days, 6 or 7 days a week. The candle is burning at both ends…. And still wind up short. How do I know this? Because it is how I used to operate myself.
WHY IS THIS?
How is it that you can put so much into your business and still have so much left undone? Do you find yourself praying for another few hours in everyday, or dream about how productive you’d be if you could only clone yourself?
The Problem is That While You Work hard, You Work Only Within the Limits of Yourself…
…and When You Run Out of Time, You Have No More to Give
You’ll always run out of time doing things the Old School way. You see, that’s how many of us were raised. The ethic that was pounded into our heads said: “If you want to succeed…work harder. This way of thinking became a part of our subconscious. They highly successful have learned that the power of leverage can change all that. After you fully understand how leverage can and does work in business, you will never have to hope and pray for more hours in a day again.
Leverage is the Power to Maximize Your Results With the Least Amount of Time, Energy, Money and Risk”
Learn to leverage your business in three ways:
1. With Marketing
2. With Technology
3. With People
Marketing
Marketing is Reverse Prospecting. The Pinnacle Club has been designed to teach you and help you develop this mindset for your business. Every expert that contributes to the newsletters, weekly tips, monthly Millionaire Mindset Coaching calls and monthly Sales & Marketing Mastery Audio CD series is selected for their use and application of Direct-Response Marketing in their own businesses. In essence, how to leverage/position yourself through your marketing and get your prospects to call you (rather than you calling them). In fact, I myself am a dedicated student and user of this type of marketing.
Technology
Technology can be used to track and amass volumes of data which would be much more cumbersome and time consuming to organize by hand. How much data do you track? It can speed up and even invent new processes. It makes processes more efficient and allows for easy duplication. Technology makes things that were impossible, possible, and we all will become more and more dependent on technology in the future. I use a lot of technology in my business, from automated hotlines to contact management systems. I can show you how technology can be used to make your business more efficient and make more money with LESS effort.
People
Leverage your time through the efforts of others. The role of team members (when your business grows big enough to warrant it if you’re not already there) is to perform tasks that free you to focus on activities where you can change the outcome. Having the right lender, title companies and others is a key to leverage as well.
By leveraging these three important areas, you can turn your job into a business.
Your Partner in Greater Success,
Bill Zimmerman
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