Bill Zimmerman's Weekly Tip - Do You Use Testimonials in Your Marketing?

Good Morning, Pinnacle Club,


Hope you're excited about the day and ready enjoy success today. I know I am! (amazing how a full, good night's sleep - and a little Trick or Treating with the kids - helps the attitude!!)


Today let's talk testimonials for a minute. By the way, you'll also be receiving a "Business Booster" email from me sometime today or tomorrow about the importance of testimonials. However, I wanted to add a little more to that so you get a feel for how I use testimonials from past clients and referral partners, like you.


First, I ask for them - twice. At closing I provide a customer satisfaction survey and then I mail them another one a few days later, along with a thank you letter, fridge magnet, etc. I do this just in case they didn't the take the time at closing to fill it out or wanted to write a longer testimonial but just didn't have time at closing.


I ask permission to use client testimonials in my marketing and then simply type them into a simple Word document (see link below) so they're all in one place. Then be sure to attach that Word document to every introduction email you send to brand new, prospective clients so they can get a sense for your business expertise and how well you'll treat them.


I also recommend doing video testimonials at closing and posting them on LinkedIn, Facebook, Twitter and your website to milk the most of out them in as wide a variety of media possible.


Last idea - If you've ever visited my office and waited in the lobby for me, you most likely were handed a three-ringed binder stuffed full of the original testimonials I've collected. The cover says "Who Says Rock Stars Are The Only Ones With Fans?" (cute, huh??)   The point is, I'd rather have clients reading about how great I am than looking at Eagle Magazine! Doing so helps strengthen a positive perception of me in their mind before we even meet.


Take a look at what you're doing currently to strengthen your business through testimonials and implement these ideas, too. It's fun, reminds you of how much others appreciate your efforts on their behalf, and it pays dividends in your business! Go do it.


Your Partner in Greater Success,



Bill Zimmerman (NMLS #3773)